Add social sharing buttons
Make it easy for visitors to share your content on Facebook. This increases your content's reach and drives traffic back to your website from Facebook.
- Place buttons prominently on blog posts
- Add them to product pages
- Include them on key content pages
Install Facebook Pixel
Facebook Pixel provides powerful tracking and retargeting capabilities. By installing the Facebook Pixel on your website, you can track visitor behavior, create custom audiences, and run targeted Facebook ads to people who have visited your site. This creates a closed-loop marketing system where your website and Facebook work together to convert visitors into customers.
Cross-promote content
Maximize your marketing efforts by promoting content across both platforms. This creates a seamless experience where customers can engage with your brand wherever they prefer.
- Share blog posts on Facebook with links back to your website
- Feature your Facebook page prominently on your website
- Add clear calls-to-action encouraging visitors to follow you
Use Facebook Messenger for customer service
Many businesses add Facebook Messenger chat widgets to their websites. This provides a familiar communication channel for customers who prefer messaging over traditional contact forms, and it keeps conversations accessible in your Facebook inbox.
Promote events on both platforms
When you create events on Facebook, embed them on your website or link to them prominently. This ensures maximum visibility and makes it easy for people to RSVP. Your website can provide detailed event information while Facebook handles the social aspects and reminders.
Display user-generated content
Showcase customer reviews, testimonials, or photos that customers have shared on your Facebook page. This social proof builds trust and shows potential customers that real people are engaging with your brand.
Enable Facebook login
Allowing visitors to log in using their Facebook credentials can reduce friction and improve user experience. This is particularly useful for e-commerce sites, membership areas, or any website requiring user accounts. It also provides basic profile information that can help personalize the experience.
Track the full customer journey
Use tools like Google Analytics and Facebook Insights to understand how visitors move between platforms. Understanding this journey helps you optimize your marketing strategy and allocate resources effectively.
- See which content drives traffic from Facebook to your website
- Monitor which website content gets shared on Facebook
- Identify which platform drives more conversions
Maintain consistent branding
Use the same logo, color scheme, and messaging on your Facebook page and website. This creates a cohesive experience that makes your brand more memorable and professional. When customers recognize your brand across platforms, it builds trust and strengthens your brand presence.
Create a comprehensive digital ecosystem
By strategically integrating your Facebook page with your website, you serve customers at every stage of their journey. Your website provides depth and detailed information, while Facebook offers engagement and community. Together, they form a powerful marketing combination that drives traffic, builds relationships, and grows your business.